Student Star: Alexandra Walford

Name: Alexandra Walford
Major: Marketing & Creative Writing

“My involvement with the College of Business Student Leadership Council has been one of my most important experiences at Florida State.”

“I’m passionate about the field of Marketing, but my first love will always be writing,” says Alexandra Walford, a senior who is carrying a double major. “I’ve been making up stories since I could speak in whole sentences, and the Creative Writing major will benefit my career—public relations and advertising couldn’t exist without creative writers!”

Alexandra’s passion for Marketing is allowed full sway through her involvement in the College of Business Student Leadership Council, “a student-alumni liaison group that operates directly beneath the Office of the Dean and the Board of Governors.” As the Marketing department’s representative, she works closely “with amazing faculty, Dean Caryn Beck-Dudley, and some very accomplished peers to help further the preeminence of the College. Last spring, we developed the Golden Opportunities Mentorship Program, which connects established and successful Business alums with current students. I’m working on the post-program evaluation so that we can expand and improve the program.

“My involvement with the Council has been one of my most important experiences at Florida State. I wrote the Bylaws, and I’ve been able to design and implement programs that will continue on after I graduate. I have written a Student Satisfaction Report, based on data collected from a survey that I designed and administered earlier this year. Now that we know what students want from the College, we’re working to turn the Report into an actionable plan to improve their experience. I also chair a committee that is responsible for the development of a monthly newsletter exclusively for Business students. It’s scheduled to be launched in spring 2008.”

Alexandra’s sorority, Alpha Delta Pi, has also been “extremely instrumental” in shaping her college experience. As a member, she’s participated in numerous philanthropic events. As the scholarship chair, she hosts each semester a faculty dinner to celebrate members’ achievements. Alexandra, who carries a 3.9 GPA, says, “While many professors know that Greek Life has its positive aspects, I want to introduce them to accomplished student leaders who have put their academics first, while still making a positive impact on our University through organizational and civic involvement.”

Her dream job is one that allows her “to travel the world, learn about different cultures, and write.” Next, however, is graduate school to study Integrated Marketing/Communications. She explains, “I never want to stop learning and experiencing new things.”