Experts: Advertising Strategies on Latino Consumers

Sindy Chapa

Professor & Director of the Hispanic Marketing Center

Dr. Sindy Chapa is an FSU School of Communication Associate Professor and the Director for the School’s Center for Hispanic Marketing Communication (HMC). With over 10 years of teaching experience, Chapa has taught marketing courses in the U.S., Mexico and Chile. At FSU, Chapa plans to continue her research, which focuses on the effect of advertising strategies on Latino consumers.

sindy.chapa@cci.fsu.edu

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